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Project Brief
Full development of an innovative brand activation. By transforming CAD data into an interactive 3D game to enhance the duty-free shopping experience. This project combines advanced technology with creative gameplay, providing a unique and engaging attraction for travellers.
Showcase Video
• Features •
Realistic 3D Environment
This high-detailed 3D environment, based on CAD data, provides a realistic representation of the duty-free space. It allows players to interact with and explore a true-to-life version of the actual space.
• Features •
Interactive Gameplay
Dynamic gameplay elements were added to the 3D environment, allowing players to explore the duty-free space and collect coins. The game is both fun and competitive, encouraging players to beat their best times and gather the most coins.
• Features •
Events & Compeition
The game was launched at an event in the duty-free space, featuring a real-time leaderboard and prize competitions. This interactive setup created a lively atmosphere, attracted many players, and offered insights into engagement and its future developments.
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